"Path/Yol" is a multidisciplinary project presenting the culture of the Crimean Tatar people through a comprehensive retrospective reflection.
Its centuries-old history, statehood, education traditions, religion, rituals, everyday life, language, folklore and art. It proclaims the inseparability of the cultural and historical ties between the Ukrainian mainland and the Crimean Peninsula, the Ukrainian and Crimean Tatar peoples.
Project components
As a part of the project, masters from Crimea and mainland Ukraine created the first state collection of Crimean Tatar art. A permanent children's space in the Crimean House was launched. Four art residencies were held: visual, performative, media, and musical.
An art caravan, "Milky Way," went across Ukraine: along the ancient path of the Chumaks from Kyiv to the Crimea, festivals of Crimean Tatar and Ukrainian culture took place, and memorable stones in each city along the historical route were erected.
A modern identity of the Crimean Tatar people was created in order to present its culture in Ukraine and the world. Lullabies and folk songs performed by Crimean Tatar musicians were recorded and presented.
Lectures by famous historians and politicians dedicated to the common historical path of Ukrainians and Crimean Tatars were held in Kyiv and Lviv.
Immersive theatre and a pop-up box, "Along the path of Crimean Semantics," developed a virtual tour around the modern town of Bakhchisarai and Ai-Petri mountain.
The inter-museum project "Crimea Travels" — exhibitions focused on the topic of Crimea and Crimean Tatar culture — has been launched.
Key Messages
Since topics of "history and culture" are quite complicated to communicate, we used clear narratives related to emotional experience and empathy — "Know your own," "Our common cultural code," "Inseparable Crimean culture," "Centuries-old common history," "Path of the nation."
Collaboration with Media
We decided that opinion leaders who know and love Crimean Tatar and Ukrainian culture and history should be the voice of the project.
That's how a special project for the "Ukrainska Pravda" media, "Know your own," was born: Ukrainians should know about the culture of the Crimean Tatars. Well-known cultural figures of Crimean Tatar and Ukrainian origin were talking about why it is important to speak of Crimean culture right now.
Participants: Rustem Skybin, Sevhil Musaieva, Akhtem Seitablaiev, Hulnara Abdulaieva, Aider Rustemov, Emine Dzheparova, Alim Aliiev, Petro Honchar, Erfan Kudusov, Ernes Sarykhalil, Vlodko Kaufman, Svitlana Liakhovets.
Purpose of the communication campaign
Facilitate a dialogue between the Ukrainian society and the experience of Crimean Tatars. For us to achieve this, the formula "informing — dialogue — change of perception" was used.
● Ukrainian cultural sphere representatives who are ready to spread the project’s ideas through their communication channels● Ukrainians who are interested in history and cultural diversity● IDPs from the Autonomous Republic of Crimea● Residents of the occupied● Crimea, including Crimean Tatars Crimean Tatar diaspora worldwide.
In addition, a series of author columns in online media like Istorychna Pravda, NV, Bazilik Media, Ukrainska Pravda.Life was published. Broadcasts on Skrypin.ua, Hromadske Radio, Radio NV, Radio Crimea.Realities were arranged.
Suspilne.Crimea, TV channel DOM, online media Svidomi, Chornomorska broadcasting company, Annex.net, QHA, as well as Bazilik.media became permanent information partners of the project.
Metrics
10
Special projects in media
162
Articles
2500
Mentions in media
17,5 million
Overall project coverage